Excerpted from the Executive Summary of the 2015 Yale Customer Insights Conference:
The story goes: Nobel-prize winning physicist Niels Bohr was talking with a friend who noticed a horseshoe hanging over a door. He asked whether Bohr sincerely believed that a metal antique could bring good luck. “Of course not,” said Bohr, “but I’ve been told that it’s lucky whether you believe in it or not.”
General Manager of IBM Commerce Deepak Advani echoed the idea: “In marketing, at the end of the day, we’re all placing bets on technology, on trends,” he said. “If a trend delivers economic benefit to customers, it’ll happen whether you embrace it or not.”
At the 10th annual Yale Customer Insights Conference in early May, a total of 22 speakers took the stage, advancing frontier perspectives from academia and professional experience, from global and national companies.
These leading practitioners and academics detailed some of today’s most important trends, like:
1. Millennials Happened.
2. Media Are Changing.
3. Google's Greatest Threat Is Google.
4. Be Funny. Improvise.
5. Hand Over The Controller.
For the complete commentary on each trend, the speaker list and more information from the Yale School of Management, read the Executive Summary of the conference.
Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.