One of our favorite excursions to do with Creative Consumer® associates is called Get Fired Ideas. It's one of those excursions that not only generates ideas in totally new areas, but it also adds to the energy and momentum in the room.
The idea behind the excursion is to really stretch your thinking—in this case, stretch it so far that the idea might just get you fired if you actually executed it. These "get fired" ideas must solve the problem or Target Area you're working on, but it can be illegal, immoral, impossible, ridiculous, or even ridiculously expensive. You then apply Forness® Thinking to the Get Fired idea to transform it into a Get Hired idea—one that is so great, it would get you hired if you pitched it.
You can try it right now at your desk—although it works best when there are 2 or more people with you.
Start by writing down one Get Fired idea. Remember, it should sound impossible.
Exchange your idea with someone else.
Use the Get Fired idea to spark Get Hired ideas by:
Doing the opposite of what is written down.
Keep the idea relatively the same, but do less (or more) of it.
Find an interesting word or phrase in the idea - and constructively build on it.
Generate ideas based on what the Get Fired idea made you think of.
Katie Franke is a Marketing Communications Specialist and Concept Writer at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.