In a month that reminds us all to give thanks, we're thankful we get to team up with such great clients. We are so lucky to work with people who give us the opportunity to stretch their thinking, try new techniques and collaborate. It feels like everyone we get to work with comes in ready to play along with whatever we throw their way—they work hard, focus and commit days, even weeks, to our sessions and we are so lucky to have them with us.
We heard from a client who shared some excellent news about results from a recent project. Her message, used with permission, is below.
“After working with Ideas To Go, we received topline results on the three concepts that we took through quantitative testing, and they performed exceptionally well. The three concepts scored top-tier results among the total target and all key sub-segments. Furthermore, all the concepts achieved top-tier results on all key measures—Purchase Intent, Uniqueness, and Price/Value.
We now have a strong pipeline for the future of our product category. Thank you to the facilitators and the ITG team for the collaboration on this initiative—great things happen when you work hard and when you have an awesome team!”
—Global New Products Team for a Personal Care Brand
Beth Storz is President and Innovation Process Facilitatorat Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.
Beth Storz is President and Innovation Process Facilitator at Ideas To Go. She co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward." Beth has been a guest on many innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and a MBA from New York University’s Stern School of Business, and has worked in brand management at some of the premier consumer packaged goods companies—including Unilever, Kraft and Nabisco. Since joining Ideas To Go, Beth has established herself as a leader in the Innovation landscape and designed and facilitated projects for hundreds of companies—from CPG to financial services to pharmaceuticals.