Ideas To Go CEO Ed Harrington was recently featured on The Small Business Advocate podcast, hosted by Jim Blasingame.

Their first segment covers the many touch points involved in attracting customers to a new idea or product, and how to do a better job of putting your best foot forward in the market place. They even discuss how Miller Light found the right positioning for "diet beer."

In the second segment Ed and Jim reveal the three Ps that marketers must incorporate in the selling of a new concept or product—including the premise, promise, and proof (or the Insight, Benefit, and Reasons To Believe). Ed mentions our article "How To Write Winning Concepts" and the free download "The Concept Writer's Secret Checklist"—find it here!

Download and listen to the brief segments here on


Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.