I came across this video this week, and couldn't believe how perfectly it encapsulates the innovation process. Ideas aren't perfect when they're born—so it takes time and patience to perfect them. Ideas challenge the status quo—so sometimes they are feared and rejected. Ideas sometimes appear before their time—so they need to find the right environment in order to flourish. But when all the pieces come together, something truly remarkable can emerge. To learn about how we help ideas flourish, click below: Mindset: Forness® thinking Processes: Expert Facilitation and The Creative Process Creative Voice of Your Customer: Creative Consumers® associates Services: New Product and Positioning Development, Claimstorming® services, Creative Ethnography® services, Consumer Panels, Concept Development Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer. ©2014 Ideas To Go, Inc. All rights reserved. Topics Ideation & Brainstorming, Opportunity Discovery, Creativity & Innovation, Creative Problem Solving Liza Babcock Liza Babcock is a Creative and Marketing Writer at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.