Untitled design (2)

The Behavioral Innovation™ Approach (BI) was designed to be learned easily and applied immediately. We have shown that even ten minutes of training in BI can be instantly put to use to generate remarkable results. And, just as with any worthwhile skill, the more you put into deliberate practice and application, the better you get, the more natural it becomes, and your results will keep improving.  

And you’ll have more fun! 

We love Innovation at ITG, and are devoted to helping you unlock the resources you naturally have individually and within your teams. BI sets you on the path to innovation that connects with customers, because it takes into account more of who they—and you—are. 

You can flip the script on cognitive automaticity that has too often resulted in unsatisfying results. You can use the powers of habituation for good, internalizing principles that are proven to draw out the best in us humans, and create much more congenial conditions for human flourishing and brilliant innovation.  

Automaticity happens. Will you choose what you automate, or leave it to the default mode, driven by primordial forces that aren’t the best match for today’s needs? Deliberate practice with BI can be as natural as eating and breathing - the opportunity presents itself daily! 

The Behavioral Innovation™ Webinar Series

Register for the Behavioral Innovation™ Webinar today! This webinar is designed to provide the tools that overpower the various Cognitive Biases that impede on innovation so teams can generate better ideas.

Register for the Behavioral  InnovationTM Webinar

Adam Hansen

Adam Hansen is co-author of the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward," and Innovation Process Facilitator at Ideas To Go – an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development.