July, 2012 Newsletter

Innovation.

Lately, this word, its meaning, and how everyone uses it has been up for debate. There have been articles published recently, that say that the meaning of innovation has been watered down too much. And that due to its ubiquitousness, it has become a cliché.

 “Special Event” innovation is the nemesis. It’s the cliché. If you don’t know how special the effort and work and innovation is that is pushing your company forward to do great things and find what’s next, you missed its meaning entirely.

<p"> But no matter what the textbook definition is—or the publically correct one— it’s what innovation means to you, your organization’s culture, and the impact that change has on it, that counts. No matter if that innovation is the next tablet commuting solution, or an incremental line extension.

Let’s face it; innovation isn’t always a high-performance car. It doesn’t always go from 0-60 in nano-seconds. For most of us, it is incremental. Start with one mindset shift. Then another breakthrough process change. Then a wildly incongruent reformation. And we get the momentum to push further out, the energy to sustain it, and the belief that innovation is as attainable as a bicycle.

As Ideas To Go facilitator Adam Hansen says, “Innovation is as innovation does ALL THE DAMN TIME.” By putting innovation on a pedestal, and making it a distant, unreachable goal, you miss out on the fail-fast/fail-cheap/fail-often experiments that truly play a part in building a culture of innovation.

 “Special Event” innovation is the nemesis. It’s the cliché. If you don’t know how special the effort and work and innovation is that is pushing your company forward to do great things and find what’s next, you missed its meaning entirely.

Author, Todd Henry, defined innovation as, “the collective grasp for the Next.” We couldn’t agree more—or be more energized by his 16-minute talk at TEDx Xavier University from this past May.


Adam Hansen is the Vice President of Innovation & Marketing at Ideas To Go. He facilitates customer-centered innovation for Fortune 500 companies across all market categories and industries.

©2012 Ideas To Go, Inc. All rights reserved

Adam Hansen

Adam Hansen is co-author of the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward," and Innovation Process Facilitator at Ideas To Go – an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development.