Recently, I sat down with a columnist from Entrepreneur magazine. The theme of our discussion was, "What's the best way to drive tech innovation at my company?" Below is an excerpt from the complete article that appears in the December issue. Enjoy!


How do I get my employees and teams to think about adopting tech innovation?

Make sure everyone has the right mindset. It's easy to poke holes in any idea, so your team needs to suspend judgement. First, identify what's good in an ideas—what you like, where you see potential. 

Deal with the "yes buts," such as "Yes, but it's too expensive," by turning those concerns into problems to solve, like, "How might we make it more affordable?" 

This tricks the brain into coming up with solutions instead of blasting good ideas out of the sky.

How does innovation management software help?

Most of these programs help you collect, organize and develop concepts. It allows multiple users to add ideas and tweak existing ones at any time. You can use it to quickly evaluate ideas and interest in them by allowing users to vote their co-workers' or customers' ideas up or down. And since everything added to the platform is warehoused, teams can build on concepts for evaluation whenever they'd like.

Ok, but how do I make sure it doesn't turn into a company time suck?

Designate specific goals, projects, initiatives, times and expectations. If it feels like you are wasting time, then open and shut the sessions so people have a time limit on when they can enter ideas and/or evaluate them.

Click here to read the whole feature.


©2014 Ideas To Go, Inc. All rights reserved.

Beth Storz

Beth Storz is President and Innovation Process Facilitator at Ideas To Go. She co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward." Beth has been a guest on many innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and a MBA from New York University’s Stern School of Business, and has worked in brand management at some of the premier consumer packaged goods companies—including Unilever, Kraft and Nabisco. Since joining Ideas To Go, Beth has established herself as a leader in the Innovation landscape and designed and facilitated projects for hundreds of companies—from CPG to financial services to pharmaceuticals.