Do you remember the show MacGyver? MacGyver was a government secret agent who would continually trouble-shoot his way out of threatening situations with a sense of resourcefulness that would leave you in awe. In the show’s pilot alone, MacGyver managed to:
Disarm a missile with a paper clip.
Make a timed diversion using matches, string and a rifle.
Light a cigarette with a hidden laser.
Use cigarette smoke to detect a laser.
Use a mirror from a pair of binoculars to make a laser destroy itself.
Raise a fallen I-beam with a knotted fire hose filled with water.
Test heat on a door using a stick.
Pull wires out of a control panel to start fans in a gas chamber.
Stop a sulfuric acid leak using milk chocolate bars.
Make an explosive using sodium metal and a cold capsule.
Signal his status by blinking a light in Morse code.
So what can we learn from this master of improvisation? When it comes to innovation, the Fuzzy Front End is often best tackled with a variety of seemingly disparate ideas, thoughts and experiences—which can work together to solve either immediate or future problems.
Some of the techniques we use at Ideas To Go include:
Most of these methods work by first leveraging what you (or your consumer) already know. But the MacGyver-esque magic lies in their ability to reframe the known—and then vastly broaden your perspective—helping you conceive of brand-new ideas that also strategically address your business challenge. So, armed with a few creative thinking tools that unlock innovative twists on conventional ideas, you’re sure to discover a wealth of solutions that even a brilliant secret agent would admire.