What distinguishes companies and brands as true innovators and leaders? According to Ideas To Go emeritus facilitator John Pfeil, it's just one key factor: companies and brands that lead take the time, and invest the resources, to proactively search for emerging opportunities. They give their teams the permission, resources and skills needed to explore and hunt for opportunity. It is a key part of their product development process.
There are many ways to go about the process:
At Ideas To Go, we encourage clients to make Opportunity Discovery a key part of their product development process—to explore many or all of these efforts and then periodically come together to creatively examine and synthesize all that they are learning to identify the Big emerging opportunities.
Is your team a Proactive, Opportunity Discovery Leader or a Reactive, Problem-Solving Follower? What are the ways your team is hunting for the next big opportunity?
This post was originally written by Facilitator Emeritus John Pfeil. Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.
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Ideas To Go is an innovation agency that leads start-ups to Fortune 500 companies through insights exploration, ideation, and idea and concept development while incorporating the voice of the consumer.
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