Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Quiz: How Innovative Are You?
Quiz: How Innovative Are You?
Some of us grew up optimizing paper airplane designs and building contraptions to turn off the alarm clock without sitting up—and some of us just let the alarm ring until it thought nobody was there ...
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration We often talk about innovation as a “pipeline.” If you break it down into the simplest of terms, you have: Opportunity Exploration at the beginning. ...
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
Consumer Insights and Opportunity Identification Consumer insights are an integral part of marketing and innovation. They direct communications and uncover need states for new products and services. ...
The Gravity of Consumer Immersion
The Gravity of Consumer Immersion
Stretch Thinking Beyond This Planet Astronomers and physicists have come to understand that comets zip around our solar system following orbits—orbits that are shaped by the gravitational fields of ...
Embracing the Mystery of Opportunity Exploration
Embracing the Mystery of Opportunity Exploration
For those of us that work in innovation, this next statement will not come as a surprise. Opportunity Exploration is the most mysterious part of the innovation process. Just think about the words we ...
Why Jumping To Solutions Hurts Opportunity Exploration
Why Jumping To Solutions Hurts Opportunity Exploration
Don't Let Jumping to a Solution Hinder Your Success —First Explore Opportunities from All Perspectives One of the greatest barriers to successful innovation is the trap of “Jumping to Solution.” The ...