Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

What the Clue Giver in $100,000 Pyramid Must Overcome
What the Clue Giver in $100,000 Pyramid Must Overcome
Spoiler: The Curse of Knowledge.  When we are on the expert side of a field of knowledge, we can’t easily “unknow” or disentangle parts of that knowledge. We’re not really in a position to do a good ...
Tune In: Ed Harrington Interviewed for The Small Business Advocate Podcast
Tune In: Ed Harrington Interviewed for The Small Business Advocate Podcast
Ideas To Go CEO Ed Harrington was recently featured on The Small Business Advocate podcast, hosted by Jim Blasingame. Their first segment covers the many touch points involved in attracting customers ...
Reframing Risk, Part Two
Reframing Risk, Part Two
In the previous article, we discussed two ways of Reframing Risk: Balancing Risks of Commission with Risks of Omission The Risk-Opportunity Equation This time, we’ll consider: The Logic of Risk by ...
Reframing Risk, Part One
Reframing Risk, Part One
“The revolutionary idea that defines the boundary between modern times and the past is the mastery of risk: the notion that the future is more than a whim of the gods and that men and women are not ...
How to Write Winning Concepts
How to Write Winning Concepts
    How to Write Concepts A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula—for positioning concepts that means an insight, ...
Why You Need To Start Questioning Your Fears
Why You Need To Start Questioning Your Fears
image credit: Courtesy of Catherine Ledner / Getty Images Author and "Questionologist" Warren Berger gives our book a shout in his recent article, "Why You Need to Start Questioning Your Fears." ...