Articles on Innovation

Ideas To Unlock Your Creative Potential

Creative Consumers® Associates: Ideation Role Models
Creative Consumers® Associates: Ideation Role Models
Experience the Voice of your Consumers Every marketer knows that to have a winning idea—whether it’s a new product, positioning or something else—it needs to be firmly rooted in a spot-on, universal ...
Focus Groups & Consumer Insights: Why Working with Consumers is Worth It
Focus Groups & Consumer Insights: Why Working with Consumers is Worth It
Place Consumers at the Center of Product Development I came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient ...
Quiz: Which Cognitive Bias Are You?
Quiz: Which Cognitive Bias Are You?
  What are Cognitive Biases? Cognitive Biases are our mind's shortcuts that play out in our everyday lives. They save our brain's energy and prevent us from having to critically think about every ...
2020 Innovation Reading List
2020 Innovation Reading List
Our 2020 Innovation Reading List Let's face it, things are weird right now. We're redefining "normal," and "workspace," and even "personal" space. Aside from a safe, healthy world—and a night out ...
Staying Creative at Home: Tips from Creative Consumers® associates (Part 3)
Staying Creative at Home: Tips from Creative Consumers® associates (Part 3)
(Editor's Note: This is the third and final part of a three-part series where we asked Creative Consumers® associates how they are staying creative at home, and how others can stay creative while ...
Staying Creative at Home: Tips from Creative Consumers® associates (Part 2)
Staying Creative at Home: Tips from Creative Consumers® associates (Part 2)
(Editor's Note: This is the second part of a three-part series where we asked Creative Consumers® associates how they are staying creative at home, and how others can stay creative while working from ...