Articles on Innovation

Ideas To Unlock Your Creative Potential

Merging Insights, Analyzing Creative + Finding Humor Inside Data: 2019 Yale Customer Insights Conference Recap #2
Merging Insights, Analyzing Creative + Finding Humor Inside Data: 2019 Yale Customer Insights Conference Recap #2
As you saw in Part 1 of the 2019 Yale Customer Insights Conference Recap, the first three discussions focused on using technology to connect with consumers and elevating the role of consumer ...
Unlearning Habits, Interpretable AI, and Tinder For Concepts: 2019 Yale Customer Insights Conference Recap #1
Unlearning Habits, Interpretable AI, and Tinder For Concepts: 2019 Yale Customer Insights Conference Recap #1
You’re bound to walk away from the historic Yale campus with a notebook full of new ideas after being surrounded by leaders in insights and marketing. There’s no way around it—listening to the ...
Quiz: How Innovative Are You?
Quiz: How Innovative Are You?
Some of us grew up optimizing paper airplane designs and building contraptions to turn off the alarm clock without sitting up—and some of us just let the alarm ring until it thought nobody was there ...
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration We often talk about innovation as a “pipeline.” If you break it down into the simplest of terms, you have: Opportunity Exploration at the beginning. ...
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
Consumer Insights and Opportunity Identification Consumer insights are an integral part of marketing and innovation. They direct communications and uncover need states for new products and services. ...
The Gravity of Consumer Immersion
The Gravity of Consumer Immersion
Stretch Thinking Beyond This Planet Astronomers and physicists have come to understand that comets zip around our solar system following orbits—orbits that are shaped by the gravitational fields of ...