Everyone has a hidden talent, right? Some can juggle, others can solve a Rubik’s Cube in seconds, while others can bend into pretzel-like shapes.


My talent? I can spot people with the Myers-Briggs personality types J (Judging) and P (Perceiving) with very little error.


My fellow Facilitators have developed the same ability. So why is that? No, it’s not that we’re psychic—it’s simply a side effect of our innovation process.

At Ideas To Go, we follow a process based on the Osborn-Parnes model of Creative Problem Solving. This method features both Divergent thinking—where you explore all the possibilities from different angles—and Convergent thinking—where you look at all those possibilities through a strategic lens, then choose and develop the final output.

Here’s where the hidden talent comes in.

During divergence, the Perceivers are so darned happy.


There are lots and lots of ideas flowing—and the more ideas there are, the happier the Ps are. At the end of the day, they are thrilled with all of the nuggets swimming around in their minds, thinking, “Who cares what will happen next! We’ve explored so many possibilities!”

The Judgers, however, are squirming in their seats. They are very uncomfortable at this stage, thinking, “How on earth are we ever going to get to our goal with this mess?!”


Have no fear, Judgers, convergence is here!

During convergence, Js are so very happy This is their day. They get to check boxes and vote. They get to make choices and decisions to move things forward. The Ps are funny at this stage. They simply can’t stop ideating. This of course frustrates some of the Js. On one hand, it’s great because the Ps help problem-solve and further build out the concepts when they are incomplete. But when the Js have decided something and want to move on and the Ps keep throwing out more possibilities, the Js are trying so hard to keep from showing their frustration and rolling their eyes. 

Both P and J types have a place in the process. As facilitators, we balance the process—and the team—to ensure that everyone works together using their not-so-hidden talents to the fullest. 

Beth Storz is President and Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

©2015 Ideas To Go, Inc. All rights reserved.

Beth Storz

Beth Storz is President and Innovation Process Facilitator at Ideas To Go. She co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward." Beth has been a guest on many innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and a MBA from New York University’s Stern School of Business, and has worked in brand management at some of the premier consumer packaged goods companies—including Unilever, Kraft and Nabisco. Since joining Ideas To Go, Beth has established herself as a leader in the Innovation landscape and designed and facilitated projects for hundreds of companies—from CPG to financial services to pharmaceuticals.