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Photo credit: Muppets Tonight

Clients who have not yet worked with Ideas To Go often wonder how we help teams stretch their thinking to develop new ideas in ideation sessions. Stimulus lists, an execution of Excursion Theory, are one way we do it—and it works pretty much exactly how Prince demonstrates for the Muppets here. The relevant clip starts at 5:27—check it out here. By pulling from the environment around you and adapting that inspiration to your needs, it's possible to come up with new solutions to your business challenges—or a catchy song about Starfish and Coffee, inspired by a diner menu.

Prince's creativity and innovative abilities, evident though his prolific musical catalogue, mastery of a variety of musical genres, and consummate showmanship and style, cannot be doubted—and will be very missed.


Dina Pancoast is an Innovation Process consultant at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

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Dina Pancoast

Dina Pancoast is a Creative Process Designer and Facilitator as well as the developer of Ideas To Go’s Behavioral Innovation® Workshop. Dina has a BA from Sarah Lawrence College and also studied mime and physical theatre at the Ecole Internationale de Theatre Jacques Lecoq in Paris. Prior to joining Ideas To Go in 2014, Dina worked in the media industry as a creative process and strategy expert for radio, television, newspaper, and digital properties. Trained in Creative Problem Solving in 2004, she has facilitated hundreds of sessions for clients in every industry imaginable.