Let's face it: naming is always a challenge—both because it’s important for product or category names to convey appropriate meaning (or at least be neutral), and because finding an available name can be difficult. Things can be further compounded when you need a whole naming architecture—an umbrella name or concept under which you can hang individual products or components.
So, what are you supposed to do? Here are some tips for thinking about names from a variety of perspectives. Hint: it’s not just about pounding out names, but about giving yourself stimulus to help you generate name possibilities.
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Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.