After Innovation launches over previous years struggled in the marketplace, The Quaker Chewy granola bar team needed to get back on track. The problem was not lack of ideas or process, but lack of structure around innovation strategy.
Doug Healy—Senior Manager, Innovation Architecture and Snacking Consumer Insights and Strategy at PepsiCo - Quaker Oats—and the rest of the Quaker Chewy team decided to identify and explore what really matters to their consumers, so their big ideas would get the attention they deserved. Watch as he shares how we helped them move from 0% to 38% success rate:
Cynthia Ryan is an Emeritus Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.