Innovation and brainstorming are necessary efforts for any organization that wants to stay competitive. Yet many times there is at least one person in a group who is quick to shut down every new idea—naming a variety of supposed flaws. The problem is that this unconcious tendency toward negativity—known as Negativity Bias—can in turn cause other members of the group to shut down and stop offering ideas. Since the goal of idea generation and brainstorming is to imagine possibilities and solutions, citing reasons that ideas won't work is contrary to the entire purpose of the effort! If you've experienced Negativity Bias, you know it is frustrating, as well as detrimental to productivity and successful innovation. Not sure if Negativity Bias is something you've encountered?Take this short quiz to find out some of the ways Negativity Bias can creep in to brainstorming and innovation sessions.
Tyler Thompson is a Marketing and Research Analyst at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.