"The best way to predict the future is to invent it." —Alan Kay, Apple Fellow
As Innovation MVPs, it's part of our job to keep pushing forward—especially when it comes to shaping the field for the future.
“The Ideas To Go team always keeps me thinking forward, which is what we need to keep our innovation efforts fresh—for both our consumers AND us.” - Director of Consumer Insights, Leading Global Healthcare Company
Adam Hansen is co-author of the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward," and Innovation Process Facilitator at Ideas To Go – an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development.