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So many times when we are looking for new ideas, we figure we need to go through a whole new ideation process. 

Stop. 

You don’t need to. 

If you do ideation sessions year after year, you probably have hundreds and hundreds of untapped ideas. Yes, some of those turned into finished products, but the vast majority of them didn’t. Since you've invested time in generating them, it would be a waste to toss them out forever.

At Ideas To Go, we have a process we call “re-mining.” It is a way to take all the old ideas and comb through them to find new, bigger ideas. It is basically going through the convergence process of an ideation session, without the divergence process, using the old ideas as the ideas on which to converge. 

It’s like:

  • Taking the left-over bricks from a neighborhood and building a new house with it.
  • Taking all the movie clips from the cutting-room floor and putting together a different edit of a movie. 
  • Taking all the ingredients from your refrigerator and turning it into a totally different meal. 
  • Taking all the material from your sewing closet and making a brand new outfit. 

It is an especially great step when you’ve changed strategy on a brand. An idea may not have been relevant with the old strategy, but could be perfect for a new one. 

Save money, save time, save effort and re-mine your ideas. You may find that baby is pretty cute, after all!


Christine Haskins is an Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

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Emeritus Facilitator Christine Haskins

Christine Haskins is an Emeritus Facilitator and Former Vice President of Customer Experience at Ideas To Go. She worked with customer-centered innovation for Fortune 500 companies across all market categories and industries.