July, 2016 Newsletter

It's summertime and the reading is easy.

It's the season to break out the lawn chairs, slather on the sunscreen, and take pause from the old 9-to-5...

"When life gets rough, I like to hold on to my dream, of relaxing in the summer sun, just lettin' off steam. Oh the sky would be blue, and you guys will be there too. When I finally do what frozen things do in summer...IN SUMMER!!!"

Okay, so the first goal of summer is to tone down the Frozen viewing. Second goal is to crack open a great summer read. Because what's better to set the tone for your Most. Creative. Summer. Ever?

Glean a little warm weather inspiration from these six books chock-full of innovation insights...from the likes of celebrity chefs, pioneering plastic surgeons, and improv masters.


something to food about: Exploring Creativity with Innovative Chefs
by Questlove

Key ingredients in both music and food are passion and creativity—which makes perfect sense then, why The Tonight Show’s band leader, Questlove of The Roots, would choose to interview innovative chefs from around the country. These 10 chefs offer their perspective on the art of food, the creativity of the craft, and the curiosity and innovation that make them tick. With beautiful photography and thoughtful conversations, this book about food gives you plenty of food for thought.

> Learn more about something to food about: Exploring Creativity with Innovative Chefs and read reviews at Amazon and Goodreads

Idiot Brain: What Your Head Is Up To
by Dean Burnett

For all those neuroscience junkies (and those who just think the brain is cool), this wonderfully written book by Guardian blogger, Dean Burnett, explores the mysteries and messiness of the brain—from fallible memories (hello Confabulation) to those “mind playing tricks on you” moments. Dense, but readable, this is a great way to fire up your own neurons and get a few laughs in at your brain’s expense.

> Learn more about Idiot Brain: What Your Head Is Up To and read reviews at Amazon and Goodreads

Dr. Mutter's Marvels: A True Tale of Intrigue and Innovation at the Dawn of Modern Medicine

By Cristin O'Keefe Aptowicz

19th century plastic surgeon, pioneer of surgical sterilization, and eccentrically flamboyant personality, Thomas Dent Mütter trail blazed the world of American surgery—while collecting a vast array of medical oddities that would later become the renowned Mütter Museum. This biography illustrates how Mütter put Philadelphia on the map as a global leader for medical innovation, while creating a reputation for being the “P.T. Barnum of the surgery room.”

> Learn more about Mr. Mutters Marvels: A True Tale of Intrigue and Innovation at the Dawn of Modern Medicine and read reviews at Amazon and Goodreads

Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration—Lessons from The Second City by Kelly Leonard & Tom Yorton

Tina Fey, Bill Murray, Stephen Colbert and Steve Carell have all hailed from The Second City comedy theater in Chicago—the legendary school of improvisation and premier comedy theater. Now executives from The Second City share insights you can use to develop leaders and teams, based on 8 principles of improvisation. (Plus, “Yes And” is truly at the foundation of Ideas To Go’s methodology...bring on the Forness® thinking!)

> Learn more about Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration and read reviews at Amazon and Goodreads


Originals: How Non-Conformists Move the World

by Adam Grant

How do you become original and improve the world? By learning how to recognize good ideas—and then championing them into reality. Using real stories spanning business, politics, sports and entertainment, this book teaches how battling conformity pays off on a grand scale.

> Learn more about Originals: How Non-Conformists Move the World and read reviews at Amazon and Goodreads


What Do You Do With a Problem?

by Kobi Yamada

One of our most popular books from last year’s Summer of Innovation Reading List—What Do You Do With an Idea?—now has a companion to go with it. This lovely book is as perfect for adults as it is for children. What do you do with a problem that follows you around? As adults, we know that the longer we avoid a problem, the bigger it becomes. Working through problems is how we learn and grow—as true in children’s books as it is in Creative Process.

> Learn more about What Do You Do With a Problem? and read reviews at Amazon and Goodreads

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.