July, 2017 Newsletter

Rediscover Your Inner Child This Summer.

Let your inner child take its own summer vacation this year with this great kid book list.

Summer is a great time to be a kid. While adults can count their vacation in days, not weeks, we can find ways to live vicariously through the freedom kids enjoy this time of year. It's time to get lost in a kid's book. But not just any books (although Dr. Seuss can always rhyme away a cloudy day). These books will make you think differently, see differently, and re-ignite that child-like imagination that usually gets sidelined the older we get.

So abandon all those plans to read Ulysses or Infinite Jest (at least for now), and let your mind expand through the complex simplicity of childrens' books.


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They All Saw A Cat
by Brendan Wenzel

We have written a lot about how our perceptions change with our experiences.The lens (or Frame) through which people see the same things, yet interpret them differently, is masterfully illustrated in this children's book. By combining observation, curiosity, and imagination, the author shows us how one cat can be seen in so many fantastic ways. 

> Learn more about They All Saw A Cat and read reviews at Amazon

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Girls Think of Everything: Stories of Ingenious Inventions by Women 
by Catherine Thimmesh

What do windshield wipers and chocolate chip cookies have in common? They were invented by women. Learn how the inspirational ideas of these featured women became the ingenious inventions we use, love and can't live without today. And just like Ideas To Go, this book also encourages young people to start ideating and inventing themselves.

> Learn more about Girls Think of Everything: Stories of Ingenious Inventions by Women and read reviews at Amazon

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That Is NOT a Good Idea!

by Mo Willems

How often do we start something with the expectation that we know how it will progress, and ultimately, end? In this not-quite-for-children children's book, Mo Willems helps keep our Confirmation Biases in check with a "silent movie" story that turns our expectations upside down. Once you read it through once, you'll want to flip back to the beginning and start it all over again, to experience it with new eyes.

> Learn more about That Is NOT a Good Idea! and read reviews at Amazon.

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The Book of Mistakes

by Corinna Luyken

We often tell people that some of the best ideas don't always start out sounding like "the best" ideas. While we use Forness® thinking in our creative process to transform half-baked ideas into fully-packaged concepts, this fun picture book illustrates how mistakes can turn into magic. As the book says, "A little spill could be a small mistake...or the start of a big idea."

> Learn more about The Book of Mistakes and read reviews at Amazon

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Not A Box

by Antoinette Portis

In his (in)famous TED Talk, J.J. Abrams introduced us to his Mystery Box—the one he never opened so he could imagine all the different, wonderful things that could be inside. This book focuses on the box itself: really asking what if what looks like a box, isn't a box at all? Inspired by all those refrigerator boxes that became spaceships and club houses in our childhoods, Not A Box helps remind us to look at things with our imaginations, not just our eyes.

> Learn more about Not a Box and read reviews at Amazon


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Mistakes That Worked

by Charlotte Foltz Jones

From creative chaos can come brilliant ideas. Learn how Velcro, SIlly Putty, and even popsicles got their start in the world. Using a combination of great storytelling and fun facts, this book focuses on the opportunities that seemingly accidental discoveries can produce.

> Learn more about Mistakes That Worked and read reviews at Amazon

Although not a children's book, we also wrote a book that expands your mind. If you haven't received your copy yet, just let us know and we'll send one to you right away!

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Outsmart Your Instincts: How the Behavioral Innovation Approach™ Drives Your Company Forward

by Adam Hansen, Edward Harrington, and Beth Storz

Outsmart Your Instincts merges behavioral science with business savvy. Using the trademarked Behavioral Innovation™ model, we provide an in-depth examination of eight unique biases (Negativity, Confirmation, and Conformity among them) that get in the way of creativity/creative thinking—and how we can overcome these barriers and break from the status quo.

With thought-provoking activities, accessible writing, and easy-to-follow advice, Outsmart Your Instincts explains how and why we react to new ideas the way we do, and then—helps us rethink what-we-think. Once we learn to outsmart our own instincts, we can take on challenges as true innovators who rely on all of our brains' powers.

> Learn more about Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward and read reviews at Amazon




Ideas To Go

Ideas To Go is an innovation agency that leads start-ups to Fortune 500 companies through insights exploration, ideation, and idea and concept development while incorporating the voice of the consumer.