Concept writing is both a formulaic exercise AND an art form—but finding the right balance between the two can be difficult for those who are unclear about a concept’s true purpose.
A concept is meant to communicate an idea in a succinct way. For most concepts, the next step in its lifecycle is some kind of qualitative or quantitative testing. But no matter what level of testing your concept is headed for, it’s always best to ensure the words aren’t getting in the way. Here are some tips for making your concepts the best they can be:
If you think this seems like a lot of work, you're right—it is. If it sounds like a lot of work you don't have the time or skills for, then it's time for my final tip: call a professional concept writer. Of course, this is where we come in. Our skilled concept writers have written thousands of concepts and are experienced at making your product or service come alive off the page. We invite you to come and see what we can do with your ideas.
Click below to download our Concept Writer's Secret Checklist and learn more Concept Writing tips and tricks.
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Liza Babcock is the Creative Team Director at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.