We often hear people claim in our sessions that they aren't creative. The simple fact is, everyone can be creative. It’s an art and a skill that can not only be taught, it can be enhanced with practice.
Once you know the basic principles, you can practice every day. And we believe the more you practice, the more creativity flourishes. There are 4 key elements of creativity in the idea generation stage of the creative process—which ultimately leads to a bountiful ideation session.
These are the 4 elements of creativity that are important during ideation. When generating ideas, be sure to keep these 4 components in mind. With practice, ideas will flow more easily and they'll be more original. Just remember that creativity is like a muscle—the more you use it, the stronger it gets.
Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.
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Ideas To Go is an innovation agency that leads start-ups to Fortune 500 companies through insights exploration, ideation, and idea and concept development while incorporating the voice of the consumer.