Summer of Behavioral Innovation™ Reading List Header

The Best Behavioral Innovation™ Books For the Beach

Sunscreen? Check. ✔️
Beach towel? Check. ✔️
Sunglasses? Check. ✔️
Books on Behavioral Innovation™*? We've got it covered.  😎

This summer, slide into your vacation with the best books for (and about) your brain, human behavior, and innovation. Our curated list for 2019 includes books that not only help us understand creativity, but also inspire it—because even when our bodies need to relax, our brains like to be fired up about something. 

*The Behavioral Innovation™ approach is based on understanding the Cognitive Biases that trip us up and learning to overcome them so innovation opportunities can emerge. (See our book below.)

Outsmart Your Instincts HeaderOutsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward by Adam Hansen, Edward Harrington and Beth Storz
Even with the best intentions, our instincts can get in the way of innovation. The good news is that the Cognitive Biases that trip up our thinking can be identified and overcome. That's why Ideas To Go wrote a book.


Conformity Header Conformity: The Power of Social Influences by Cass R. Sunstein
In an era where social media asks us to like, follow, and share everything, understanding the idea of conformity—what it is, how it works, and how to overcome it—is key to critical thinking and individual identity. Harvard professor and author Cass R. Sunstein explores the appeal and danger of conformity through the lens of social science and a culture of polarization.

Art Matters Header Art Matters: Because Your Imagination Can Change the World by Neil Gaiman, Illustrated by Chris Riddell
Immerse yourself in author Neil Gaiman’s ode to the creative spirit. Through published speeches, poems, and illustrations, Gaiman explores creativity and the ideas that inspire us.


Your Idea Starts Here HeaderYour Idea Starts Here: 77 Mind-Expanding Ways to Unleash Your Creativity by Carolyn Eckert
Sometimes starting can be the hardest part of any project. Using infographics, visuals and other idea-starters, author Carolyn Eckert provides the inspiration you need to get started on your next Big Idea.


Bring Your Brain To Work HeaderBring Your Brain To Work: Using Cognitive Science to Get a Job, Do it Well, and Advance Your Career by Art Markman
Understanding yourself better (and the people around you) using cognitive science is at the core of UT-Austin professor and author Art Markman’s book. You'll glean insights on understanding the mindsets of individuals within companies, becoming an every-day learner, and improvising as needed. Through cognitive systems, Markman lays out how to succeed at work by getting to know your own brain.

Subliminal HeaderSubliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow
Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, author Leonard Mlodinow explains some of the most obscure scientific subjects to unravel the complexities of the subliminal mind.

Hit Makers HeaderHit Makers: How to Succeed in an Age of Distraction by Derek Thompson
senior editor Derek Thompson uncovers the hidden psychology of why we like what we like, and reveals the economics of cultural markets that invisibly shape our lives. From the dawn of impressionist art to the future of Facebook, Thompson tells the fascinating story of how culture happens and why things become popular.


Alchemy Header2Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Do we make decisions based on rational thinking or unconscious desires? Author and self-proclaimed "TED Talk superstar," Rory Sutherland believes humans are neither rational nor logical. He proposes that the best ideas should make you feel more than they make you think—so in order to influence people's choices, you have to bypass reason.

©2019 Ideas To Go, Inc. All rights reserved.

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.