August, 2015 Newsletter

What makes innovation work?

Observation, listening, critical thinking, trying new things, getting things wrong, and trying things again—as well as boundless curiosity.

What makes summer vacation work?

Not working.

It’s a conundrum of sorts for the creative thinker. Even though it’s time to smell the sunscreen and take a mental break from the fast lane—there’s still the thrill of uncovering some fresh inspiration.

So we thought we could help keep those brain gears turning while you enjoy some R&R with these six excellent reads…some are stealth innovation books, hiding behind stories of history, humor and celebrities.


For those who enjoy a good celebrity gossip mag on the beachGossip





Is Gwynyth Paltrow WrongIs Gwyneth Paltrow Wrong About Everything? by Timothy Caulfield

Health Science expert (and self-professed lover of celebrity culture) Timothy Caulfield examines the growing influence celebrities have on our health and lifestyle decisions. Immersing himself in first-hand research, Caulfield tries superstar-endorsed diets, enrolls in modeling assessments, and takes the guidance of celebrity Twitter feeds to ultimately provide evidence-informed advice about what actually works—and what is a complete waste of money and time.

> Learn more about Is Gwyneth Paltrow Wrong About Everything? and read reviews at Amazon and Goodreads

For those who are curious about what a Hollywood producer is curious aboutHollywood!

A Curious Mind A Curious Mind: The Secret to a Bigger Life, by Brian Grazer and Charles Fishman

“Curiosity has been the most valuable quality, the most important resource, the central motivation of my life…it should be as much a part of our culture as concepts like ‘creativity’ and ‘innovation.’” Academy Award-winning producer Brian Grazer and acclaimed business journalist Charles Fishman shed light on the “curiosity conversations” Grazer schedules every week—with anyone from scientists to spies, adventurers to business leaders. These casual conversations have driven the inspiration behind many of Grazer’s movies and TV shows, including 24, A Beautiful Mind, Apollo 13, and Arrested Development.
> Learn more about A Curious Mind and read reviews at Amazon and Goodreads

For those who love a (really) great commencement speechJ.K. Rowling quote

Very Good LivesVery Good Lives: The Fringe Benefits of Failure and the Importance of Imagination, by J.K. Rowling

Drawn from her 2008 commencement address to Harvard University graduates, J.K. Rowling provides some honest wisdom gleaned from her pre-Harry Potter days. This short book leaves you with meaty lines to chew on, no matter what new start you’re embarking on. “As is a tale, so is life: not how long it is, but how good it is, is what matters.”
> Learn more about Very Good Lives and read reviews at Amazon and Goodreads

For those who didn't have enough frequent flyer miles to get away

The Wright BrothersThe Wright Brothers, by David McCullough

A dramatic, behind-the-scenes look at the unschooled bicycle mechanics from Ohio who taught the world to fly. Master historian David McCullough reveals how Wilbur and Orville Wright were men of exceptional courage and determination—and of ceaseless curiosity.
> Learn more about The Wright Brothers and read reviews at Amazon and Goodreads

For those looking to embrace their inner rebelI immediately regret this decision

MisbehavingMisbehaving: The Making of Behavioral Economics, by Richard Thaler

Economist Richard Thaler has spent his career illustrating a simple fact: that real people are nothing like the Spock-like automatons that traditional economic theory assumes. People are biased. People make terrible decisions. People misbehave. Told through often comical, real-life accounts, Thaler not only explains how to make smarter decisions—but also how behavioral economics can make you look at the world with a fresh perspective.
> Learn more about Misbehaving: The Making of Behavioral Economics and read reviews at Amazon and Goodreads

Bonus! For those who have children who are complaining they're bored of summer vacationSo bored

What Do You Do With an IdeaWhat Do You Do With An Idea? by Kobi Yamada

What can happen when a child has an idea? This beautifully illustrated book reveals how a good idea can grow into something great with a little courage, determination and care.

> Learn more about What Do You Do With an Idea? and read reviews at Amazon and Goodreads

©2015 Ideas To Go, Inc. All rights reserved.

Ideas To Go

Ideas To Go is an innovation agency that leads start-ups to Fortune 500 companies through insights exploration, ideation, and idea and concept development while incorporating the voice of the consumer.