Concept Development isn't just about crafting an initial round of concepts from the best ideas. It's also about refining those concepts to optimize their messaging and impact—best done when utilizing the voice of your consumer. That's who the message is for, after all. So when it comes to concept refinement, there's nothing better than involving a group of Creative Consumers® associates, our highly articulate, imaginative, and creativity-trained consumers.
Here are just 5 good reasons why Creative Consumers® associates (CCs) make the best concept refinement partners:
Refinement is about finding the sweet spot that succinctly communicates an idea in a way that is relevant, as well as remarkable. Whether you are refining a concept, prototype, message or visual, Creative Consumers® associates really can make all the difference.
Beth Storz is President and Innovation Process Consultant at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.
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Beth Storz is President and Innovation Process Facilitator at Ideas To Go. She co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward." Beth has been a guest on many innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and a MBA from New York University’s Stern School of Business, and has worked in brand management at some of the premier consumer packaged goods companies—including Unilever, Kraft and Nabisco. Since joining Ideas To Go, Beth has established herself as a leader in the Innovation landscape and designed and facilitated projects for hundreds of companies—from CPG to financial services to pharmaceuticals.