Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Enhancing Insights Through the Power of Visual Communication
Enhancing Insights Through the Power of Visual Communication
We are constantly surrounded by images—on our phones, TVs, computers, walls; there’s no escaping them. We have access to millions of pictures with a simple Google search, regardless of our location, ...
Why You Should Have a Child-Like Imagination (and the Research that Proves It)
Why You Should Have a Child-Like Imagination (and the Research that Proves It)
Think Like a Kid! In our innovation sessions, we often use a warm-up question that’s a fill-in-the-blank:  "People would be more creative if..." While there are always lots of varied and creative ...
The Rational King vs. The Humans
The Rational King vs. The Humans
  Many years ago in a social science called Economics, there was a King named Rational Actor. He was a person with unlimited time, and boundless access to information—he was like no one you’ve ever ...
A Neuroscientist Explores The Illogical Behaviors Of The Mind In 'Idiot Brain'
A Neuroscientist Explores The Illogical Behaviors Of The Mind In 'Idiot Brain'
Last week on NPR's Fresh Air, host Terry Gross talked with Dean Burnett, neuroscientist and author of Idiot Brain: What Your Head Is Really Up To.  The book, included in our recent Summer of ...
2016 Yale Customer Insights Conference
2016 Yale Customer Insights Conference
We're getting ready for this year's Yale Customer Insights Conference which takes place May 6 - 7 in New Haven, Connecticut. This year's speakers include: Spotify: Eric Solomon, Director - Global ...
5 Questions with Kirsten Lynch, CMO of Vail Resorts
5 Questions with Kirsten Lynch, CMO of Vail Resorts
Kirsten Lynch, Chief Marketing Officer for Vail Resorts and Keynote Speaker at the Yale School of Management 2016 Customer Insights Conference, recently sat down with the Center for Customer Insights ...