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Don't Miss Behavioral Economics in Practice
Don't Miss Behavioral Economics in Practice
The Yale School of Management's Center for Customer Insights, in partnership with McKinsey & Company, will host a Behavioral Economics Summit on October 21 and 22. While most of the curriculum will ...
The Perils of Wrapping Paper: A Story of Consumer Expectation
The Perils of Wrapping Paper: A Story of Consumer Expectation
Nathan Novemsky, Professor of Marketing in the Yale Schol of Management, says, "People think nice wrapping can never hurt — and they're wrong!" People think nice wrapping can never hurt — and they're ...
Pitfalls in Gift Giving
Pitfalls in Gift Giving
Research by Professor Nathan Novemsky and Yale SOM doctoral student Ernest Baskin helps to explain why we give bad gifts. Ironically, gift giving is one of the rare occasions when focusing on someone ...
It's All A Matter of Framing
It's All A Matter of Framing
In the context of the burgeoning field of Behavioral Economics, "Framing" is how people perceive and communicate about reality. Your Frame is the mental picture you have of the world—and the paradigm ...
Five Major Insights from the 2015 Yale Customer Insights Conference
Five Major Insights from the 2015 Yale Customer Insights Conference
Excerpted from the Executive Summary of the 2015 Yale Customer Insights Conference: The story goes: Nobel-prize winning physicist Niels Bohr was talking with a friend who noticed a horseshoe hanging ...
Beth Storz Moderates A Panel Discussion at the Yale Customer Insights Conference
Beth Storz Moderates A Panel Discussion at the Yale Customer Insights Conference
Earlier this month I had the opportunity to moderate a discussion at this year's Yale Customer Insights Conference. The panelists offered unique perspectives on digital and sharing economies, how ...