Articles on Innovation

Ideas To Unlock Your Creative Potential

Academic Perspectives on Innovation and Creativity
Academic Perspectives on Innovation and Creativity
We've been privileged to talk with a lot of very smart people. If you missed these conversations the first time around, take this opportunity to catch up! Then sign up for our newsletter and blog ...
When Great Minds Don’t Think Alike
When Great Minds Don’t Think Alike
I recently came across this article in the New York Times on a study, led by evolutionary behavioral scientist Dr. Gad Saad, that examines the role of culture in creativity, and specifically compares ...
Professor Shane Frederick on Thinking Fast & Slow
Professor Shane Frederick on Thinking Fast & Slow
If you enjoyed the questions in our February newsletter, you're in luck! Check out these additional examples from Yale Professor Shane Frederick's discussion of Daniel Kahneman's Nobel Prize winning ...
Test Your Behavioral Economics IQ
Test Your Behavioral Economics IQ
As a professional in consumer insights, I find the field of Behavioral Economics (BE)—which draws from psychology, economics, and marketing—to be an excellent way to broaden my understanding of how ...
Raise Your BE IQ - Yale Behavioral Economics Professor Shows You How
Raise Your BE IQ - Yale Behavioral Economics Professor Shows You How
As seasoned practitioners of understanding consumer insight and behavior at Ideas To Go, we are mindful that we're also students in a field that is in constant motion. One frontier we find ...
Giving Thanks for Great Clients
Giving Thanks for Great Clients
In a month that reminds us all to give thanks, we're thankful we get to team up with such great clients. We are so lucky to work with people who give us the opportunity to stretch their thinking, try ...