Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Cleaning Out The Innovation Cobwebs: How To Get Better, Fresher, More Abundant Ideas
Cleaning Out The Innovation Cobwebs: How To Get Better, Fresher, More Abundant Ideas
I am an innovation process consultant. So it should come as no surprise that I am FOR innovation. Uncovering the next new thing is nothing less than awesome. But I should clarify, I’m for all ...
Tune In To Episode 2 Of The Outsmart Your Instincts Podcast
Tune In To Episode 2 Of The Outsmart Your Instincts Podcast
Beth Storz, President of Ideas To Go, joins colleague and co-author Adam Hansen on Episode 2 of the Outsmart Your Instincts Podcast. Listen as they discuss examples of—and define—Availability ...
A Suitcase Without Wheels: A Lesson in Availability Bias
A Suitcase Without Wheels: A Lesson in Availability Bias
Our 8-year-old nephew was visiting us and spotted a wonderful old suitcase from the 1950s.  “What’s that?" he asked.  “That’s a suitcase, Hank.” Hank’s face adopted a very quizzical expression. ...
Availability Bias | How it Affects Innovation
Availability Bias | How it Affects Innovation
What is Availability Bias? Availability Bias refers to how our minds retrieve information from the most recent memories first. Along with the most recent events, emotionally charged memories are also ...
Fortune Features Beth Storz: Why No One at Work Wants to Be Your Friend
Fortune Features Beth Storz: Why No One at Work Wants to Be Your Friend
Fortune magazine recently asked me to answer the following question: What are some strategies for making allies in the office? Drawing from a few concepts found in the book I co-authored, Outsmart ...