Articles on Innovation

Ideas To Unlock Your Creative Potential

Cleaning Out The Innovation Cobwebs: How To Get Better, Fresher, More Abundant Ideas
Cleaning Out The Innovation Cobwebs: How To Get Better, Fresher, More Abundant Ideas
I am an innovation process consultant. So it should come as no surprise that I am FOR innovation. Uncovering the next new thing is nothing less than awesome. But I should clarify, I’m for all ...
Tune In To Episode 2 Of The Outsmart Your Instincts Podcast
Tune In To Episode 2 Of The Outsmart Your Instincts Podcast
Beth Storz, President of Ideas To Go, joins colleague and co-author Adam Hansen on Episode 2 of the Outsmart Your Instincts Podcast. Listen as they discuss examples of—and define—Availability ...
Beth Storz Interviewed for Onward Nation Podcast
Beth Storz Interviewed for Onward Nation Podcast
Innovation Process Facilitator and ITG President Beth Storz was recently interviewed by Stephen Woessner of Onward Nation, a podcast that helps listeners learn how top business owners think, act, and ...
Cognitive Biases In the Wild: Confabulation on Jimmy Kimmel's Lie Witness News
Cognitive Biases In the Wild: Confabulation on Jimmy Kimmel's Lie Witness News
I came across a clip from Jimmy Kimmel’s Lie Witness News in which participants were asked to taste test a new $7 Starbucks coffee. Two cups are set out side-by-side, and the moderator asks which cup ...
A Suitcase Without Wheels: A Lesson in Availability Bias
A Suitcase Without Wheels: A Lesson in Availability Bias
Our 8-year-old nephew was visiting us and spotted a wonderful old suitcase from the 1950s.  “What’s that?" he asked.  “That’s a suitcase, Hank.” Hank’s face adopted a very quizzical expression. ...
How Focus Groups are Victims of Confabulation
How Focus Groups are Victims of Confabulation
We’ve all been in that focus group—the respondents like (or more likely, dislike) an idea. Here's how it goes: Moderator:  So why do you like this idea? Consumer:  I don’t know, I just like it? ...