Articles on Innovation

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How Focus Groups are Victims of Confabulation
How Focus Groups are Victims of Confabulation
We’ve all been in that focus group—the respondents like (or more likely, dislike) an idea. Here's how it goes: Moderator:  So why do you like this idea? Consumer:  I don’t know, I just like it? ...
Cognitive Biases In the Wild: A Portrait Session With a Framing Twist
Cognitive Biases In the Wild: A Portrait Session With a Framing Twist
The way you see the world—your Frame—influences how you perceive information and act in any given situation. But what if your Frame is wrong? Six photographers were told to photograph the same ...
Sweden's H Day and Status Quo Bias
Sweden's H Day and Status Quo Bias
Ask any Swede about September 3, 1967—also known as H Day—and you are likely to get a lively response. On that day, the country’s millions of residents switched from driving on the left side of the ...
Tune In: Adam Hansen on Inside LaunchStreet
Tune In: Adam Hansen on Inside LaunchStreet
  Listen in as Adam and host Tamara Kleinberg discuss how the actions of our ancestors affect how we innovate today, 3 natural biases that sabotage innovation, and plenty more.       Key Takeaways: ...
Tune In: Beth Storz on the Critical Mass Podcast
Tune In: Beth Storz on the Critical Mass Podcast
Beth Storz, co-author of Outsmart Your Instincts, was recently featured on Episode 1013 of the Critical Mass podcast with host Richard Franzi. They discuss the benefits of embracing failure, the ...
Tune In: Beth Storz featured on School For Startups Radio
Tune In: Beth Storz featured on School For Startups Radio
Outsmart Your Instincts co-author Beth Storz recently shared her Cognitive Bias expertise during an interview with School For Startups host Jim Beach. Hear about the Behavioral Innovation™ approach, ...