Articles on Innovation

Ideas To Unlock Your Creative Potential

Top 3 Things To Remember When Prototyping
Top 3 Things To Remember When Prototyping
The definition of "prototyping" often varies for different categories, industries, or even phases of the development process. The starting point is most often an idea or concept—be it ...
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration We often talk about innovation as a “pipeline.” If you break it down into the simplest of terms, you have: Opportunity Exploration at the beginning. ...
Reframing Risk, Part Two
Reframing Risk, Part Two
In the previous article, we discussed two ways of Reframing Risk: Balancing Risks of Commission with Risks of Omission The Risk-Opportunity Equation This time, we’ll consider: The Logic of Risk by ...
How to Write Winning Concepts
How to Write Winning Concepts
    How to Write Concepts A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula—for positioning concepts that means an insight, ...
Top 16 Reasons Why Great Ideas Become Bad Concepts
Top 16 Reasons Why Great Ideas Become Bad Concepts
  Just because you have a great idea doesn't mean you're going to have a great concept. A lot can go wrong in the concept development phase, regardless of how unique or helpful your idea is. Here are ...
Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Concept Development isn't just about crafting an initial round of concepts from the best ideas. It's also about refining those concepts to optimize their messaging and impact—best done when utilizing ...