Articles on Innovation

Ideas To Unlock Your Creative Potential

Experimental, Not Prosecutorial
Experimental, Not Prosecutorial
The Behavioral Innovation™ Approach The Behavioral Innovation™ Approach finds the shorter list of instincts and combinations of instincts behind the multitude of behaviors of your customers and your ...
Energy-Releasing and Sense-Making
Energy-Releasing and Sense-Making
Behavioral Innovation Cognitive Biases make innovation difficult. From the momentum-killing lead shoes of Negativity Bias to the limiting blinders of Availability Bias; from the “stay-in-bounds” ...
Top 3 Things To Remember When Prototyping
Top 3 Things To Remember When Prototyping
The definition of "prototyping" often varies for different categories, industries, or even phases of the development process. The starting point is most often an idea or concept—be it ...
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration We often talk about innovation as a “pipeline.” If you break it down into the simplest of terms, you have: Opportunity Exploration at the beginning. ...
Reframing Risk, Part Two
Reframing Risk, Part Two
In the previous article, we discussed two ways of Reframing Risk: Balancing Risks of Commission with Risks of Omission The Risk-Opportunity Equation This time, we’ll consider: The Logic of Risk by ...
How to Write Winning Concepts
How to Write Winning Concepts
    How to Write Concepts A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula—for positioning concepts that means an insight, ...