Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

The Art and Science of Concept Writing: Advice from a Professional Concept Writer
The Art and Science of Concept Writing: Advice from a Professional Concept Writer
Concept writing is both a formulaic exercise AND an art form—but finding the right balance between the two can be difficult for those who are unclear about a concept’s true purpose. A concept is ...
Quaker Sweet & Salty Chewy Bars: A Success Story and Case Study
Quaker Sweet & Salty Chewy Bars: A Success Story and Case Study
After Innovation launches over previous years struggled in the marketplace, The Quaker Chewy granola bar team needed to get back on track. The problem was not lack of ideas or process, but lack of ...
Forness® Thinking and the Most Innovative
Forness® Thinking and the Most Innovative "Yes, Buts"
At every Ideas To Go session, we work to create an environment where every idea is valued. To do this, we use a method called Forness® thinking. This method encourages a mindset and response of ...
Our Clients on Concentrated Concept Development™
Our Clients on Concentrated Concept Development™
What Clients Really Think of the Ideas To Go Process This month, our newsletter shares all about our creative problem solving process—how it condenses months of work into days, without compromising ...
Giving Thanks for Great Clients
Giving Thanks for Great Clients
In a month that reminds us all to give thanks, we're thankful we get to team up with such great clients. We are so lucky to work with people who give us the opportunity to stretch their thinking, try ...
Product Positioning Library
Product Positioning Library
Position Yourself For Success We've collected all our best writing on the topic of product positioning, here in one place for your convenience. There are tips, tricks and info for everyone from the ...