Our thoughts on innovation, creativity and the Voice of the Customer.

Innovation Process Facilitator, Dina Pancoast, joins Adam Hansen on the Outsmart Your Instincts Podcast as they discuss Confabulation. Confabulation impedes on innovation in many ways, as it is the ...

I came across a clip from Jimmy Kimmel’s Lie Witness News in which participants were asked to taste test a new $7 Starbucks coffee. Two cups are set out side-by-side, and the moderator asks which cup ...

We’ve all been in that focus group—the respondents like (or more likely, dislike) an idea. Here's how it goes: Moderator:  So why do you like this idea? Consumer:  I don’t know, I just like it? ...

What is Confabulation? Confabulation is when we make decisions intuitively and nonconsciously, and rationalize the decisions after the fact. To complicate things, the rationalization may not be the ...