Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Tune In To Episode 5 Of The Outsmart Your Instincts Podcast: Confabulation
Tune In To Episode 5 Of The Outsmart Your Instincts Podcast: Confabulation
Innovation Process Facilitator, Dina Pancoast, joins Adam Hansen on the Outsmart Your Instincts Podcast as they discuss Confabulation. Confabulation impedes on innovation in many ways, as it is the ...
Cognitive Biases In the Wild: Confabulation on Jimmy Kimmel's Lie Witness News
Cognitive Biases In the Wild: Confabulation on Jimmy Kimmel's Lie Witness News
I came across a clip from Jimmy Kimmel’s Lie Witness News in which participants were asked to taste test a new $7 Starbucks coffee. Two cups are set out side-by-side, and the moderator asks which cup ...
How Focus Groups are Victims of Confabulation
How Focus Groups are Victims of Confabulation
We’ve all been in that focus group—the respondents like (or more likely, dislike) an idea. Here's how it goes: Moderator:  So why do you like this idea? Consumer:  I don’t know, I just like it? ...
Confabulation | How it Affects Innovation
Confabulation | How it Affects Innovation
What is Confabulation? Confabulation is when we make decisions intuitively and nonconsciously, and rationalize the decisions after the fact. To complicate things, the rationalization may not be the ...