Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Tune In To Episode 6 Of The Outsmart Your Instincts Podcast: Confirmation Bias
Tune In To Episode 6 Of The Outsmart Your Instincts Podcast: Confirmation Bias
Innovation Process Facilitator Cynthia Ryan joins Adam Hansen on The Outsmart Your Instincts Podcast to discuss the Confirmation Bias. Take this for example: According to an MIT study, false ...
Confirmation Bias | How it Affects Innovation
Confirmation Bias | How it Affects Innovation
What is Confirmation Bias? Confirmation Bias causes us to seek out and then interpret information based on our preexisting beliefs. Let’s say there are two sides to an argument, Side A and Side B. I ...
Uber Stupor: Confirmation Bias Goes For A Ride
Uber Stupor: Confirmation Bias Goes For A Ride
UBER STUPOR I recently learned of the phenomenon of people getting into someone's car assuming it is their Uber ride. As the driver and totally private citizen sits there, someone grabs the door ...