Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Cognitive Biases In the Wild: Confabulation on Jimmy Kimmel's Lie Witness News
Cognitive Biases In the Wild: Confabulation on Jimmy Kimmel's Lie Witness News
I came across a clip from Jimmy Kimmel’s Lie Witness News in which participants were asked to taste test a new $7 Starbucks coffee. Two cups are set out side-by-side, and the moderator asks which cup ...
Conformity Bias | How it Affects Innovation
Conformity Bias | How it Affects Innovation
What is Conformity Bias? Conformity Bias is the force behind our desire to fit in. We will almost always push for a homogenous consensus within a group to create harmony. This originates from hunter ...