Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Biased Rationality, Multidimensional Marketing + Moral Outrage in the Digital Age: 2019 Yale Customer Insights Conference Recap #3
Biased Rationality, Multidimensional Marketing + Moral Outrage in the Digital Age: 2019 Yale Customer Insights Conference Recap #3
As you saw in Part 2 of the 2019 Yale Customer Insights Conference Recap, the second group of discussions turned toward consumer insights in the television world, as well as two CMO's takes on ...
Merging Insights, Analyzing Creative + Finding Humor Inside Data: 2019 Yale Customer Insights Conference Recap #2
Merging Insights, Analyzing Creative + Finding Humor Inside Data: 2019 Yale Customer Insights Conference Recap #2
As you saw in Part 1 of the 2019 Yale Customer Insights Conference Recap, the first three discussions focused on using technology to connect with consumers and elevating the role of consumer ...
Unlearning Habits, Interpretable AI, and Tinder For Concepts: 2019 Yale Customer Insights Conference Recap #1
Unlearning Habits, Interpretable AI, and Tinder For Concepts: 2019 Yale Customer Insights Conference Recap #1
You’re bound to walk away from the historic Yale campus with a notebook full of new ideas after being surrounded by leaders in insights and marketing. There’s no way around it—listening to the ...
The Gravity of Consumer Immersion
The Gravity of Consumer Immersion
Stretch Thinking Beyond This Planet Astronomers and physicists have come to understand that comets zip around our solar system following orbits—orbits that are shaped by the gravitational fields of ...
Embracing the Mystery of Opportunity Exploration
Embracing the Mystery of Opportunity Exploration
For those of us that work in innovation, this next statement will not come as a surprise. Opportunity Exploration is the most mysterious part of the innovation process. Just think about the words we ...
Which Research is Better for Exploring Opportunities—Breadth or Depth?
Which Research is Better for Exploring Opportunities—Breadth or Depth?
One of the greatest challenges in building out an innovation pipeline is figuring out where a brand can go next. This type of opportunity space exploration is really important to get right, right off ...