Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Concept Development isn't just about crafting an initial round of concepts from the best ideas. It's also about refining those concepts to optimize their messaging and impact—best done when utilizing ...
How Ideas To Go Does Design Thinking
How Ideas To Go Does Design Thinking
Often, when I am speaking with a new or prospective client, they will ask me, “What about Design Thinking? Does Ideas To Go use Design Thinking?” Our process and design thinking are sort of like ...
Remining Ideas: Don't Throw The Baby Out With The Bathwater
Remining Ideas: Don't Throw The Baby Out With The Bathwater
So many times when we are looking for new ideas, we figure we need to go through a whole new ideation process.  Stop.  You don’t need to.  If you do ideation sessions year after year, you probably ...
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
Everyone has a hidden talent, right? Some can juggle, others can solve a Rubik’s Cube in seconds, while others can bend into pretzel-like shapes.   My talent? I can spot people with the Myers-Briggs ...
Innovation Umami
Innovation Umami
“A food has umami when it has become all that it can be, when it is at its peak of quality and fulfillment. Before that point, a food has potential for umami.” I feel the same way about innovation. ...
The Innovation Process and Ideation Success: Why Hit a Home Run If You're Not Going to Run the Bases?
The Innovation Process and Ideation Success: Why Hit a Home Run If You're Not Going to Run the Bases?
This week we came across an article that had several of us shaking our heads. Titled "Please Stop Ideating," the article seems to criticize the ideation process: "Let’s face it, ideation is fun. It’s ...