Articles on Innovation

Ideas To Unlock Your Creative Potential

The Innovation Process and Ideation Success: Why Hit a Home Run If You're Not Going to Run the Bases?
The Innovation Process and Ideation Success: Why Hit a Home Run If You're Not Going to Run the Bases?
Ideation = Both Divergence and Convergence This week we came across an article that had several of us shaking our heads. Titled "Please Stop Ideating," the article seems to criticize the ideation ...
Common Pitfalls in Concept Development Part 2: It's Multipurpose!
Common Pitfalls in Concept Development Part 2: It's Multipurpose!
Keeping Concepts Clean Welcome back to Common Pitfalls in Concept Development. In Part 1, I talked about the hazards of taking product customization to extremes. Today I'll cover a second pitfall: ...
Common Pitfalls in Concept Development Part 1: Customize It!
Common Pitfalls in Concept Development Part 1: Customize It!
Avoid Concept Development Hazards During our ideation and concept development sessions at Ideas To Go, we get to work on quite a few exciting new product and service concepts. The energy in these ...
Concept Development: The Oxford Comma Isn't the Issue
Concept Development: The Oxford Comma Isn't the Issue
Developing and Editing Concepts You have spent three long days getting to this point. You cranked out idea after idea. You slugged back the cold remains of your coffee to push through the 4pm slump ...
Innovation Process: Go from Creative Chaos to Strategic Momentum
Innovation Process: Go from Creative Chaos to Strategic Momentum
The Chaos and Structure of Creativity Our mission is to take clients from creative chaos to strategic momentum. Here's how Creative Consumers® associate Rebecca Kasper helps dimensionalize what this ...
Adventures in Consumer Feedback
Adventures in Consumer Feedback
Discover the Pros and Cons of Your Next Great Idea Back when I was a kid, I fancied myself a game programmer. I was particularly interested on writing up “adventure games”—a sort of ...