Articles on Innovation

Ideas To Unlock Your Creative Potential

Focus Groups and Florida Panthers: Rescuing Them From Extinction
Focus Groups and Florida Panthers: Rescuing Them From Extinction
Maximize Effectiveness to Prevent Focus Group Extinction Biologists recently released a rare Florida panther back into the wild, after it had been raised in captivity ever since it was a kitten. With ...
Common Mistakes in Concept Development
Common Mistakes in Concept Development
In more than 35 years of developing ideas with clients, we have seen a lot of poorly-written concepts. Fortunately, there are easy ways to fix the mistakes in concept development.  One of the most ...
Concept Development: In Search of the Perfect Concept
Concept Development: In Search of the Perfect Concept
Rules for Concept Development Lately I've been working a lot on concept development with several different clients. It has reminded me that I really love concept writing. Maybe it is the English ...
The Meaning of Leadership
I found this video recently and I’ve been thinking about it a lot. It presents an interesting paradigm shift for me—that leadership isn’t always coming up with the great idea. Sometimes it’s about ...
Innovation as a Camera, Part 4: Framing for Optimal Results
Innovation as a Camera, Part 4: Framing for Optimal Results
How innovation purpose & participants frame the final product  Photography is the art of taking billions of scattered photons and creating an ordered image that tells a story, evokes emotion—or is ...
Is Government Creativity Hiding in the Sub-Basement? Part 1
Is Government Creativity Hiding in the Sub-Basement? Part 1
This post was originally written by Facilitator Emeritus John Pfeil.    How Creative Problem Solving Could Benefit the US Government While I will be the first to acknowledge that ours is the best ...