Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

The Meaning of Our Mission
The Meaning of Our Mission
Go From Creative Chaos to Strategic Momentum Mission statements mean something to the people who create them. Ours is no different. It's a statement about what we believe in and why we do what we do. ...
5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...
Statler and Waldorf at #BIF2016
Statler and Waldorf at #BIF2016
I recently had the pleasure of attending the Business Innovation Factory Summit—or BIF2016—in Providence, RI. The Summit provides an opportunity for innovators across every sector, and discipline, to ...
Bringing Focus to the Fuzzy Front End
The Fuzzy Front End is called “fuzzy” because it refers to the early stages of innovation. It’s the point where you’re not quite sure of where you might go with an opportunity—or what the ...
18 Things Highly Creative People Do Differently
Last week the Huffington Post published an interesting article on the characteristics and traits of creative people. While we can agree that there's more to creativity than an inclination for left- ...
Turning Misunderstandings Into Opportunities
Misunderstandings happen. As much as you try to avoid them, they’re inevitable. But here’s the silver lining: in both ideation and in life, misunderstandings are often opportunities in disguise. It’s ...