Articles on Innovation

Ideas To Unlock Your Creative Potential

What Consumers Think About Alternative Meat: Creative Curiosity Report
What Consumers Think About Alternative Meat: Creative Curiosity Report
When it comes to the top trends of 2019, it's impossible to ignore the rise of alternative meat. With Beyond Meat debuting on the stock market, Impossible Foods expanding into grocery chains, and ...
Why Do You Need Stimulus in Opportunity Exploration?
Why Do You Need Stimulus in Opportunity Exploration?
Stimulus in Opportunity Exploration As an innovation facilitator, I love helping teams uncover new directions that their brands can go in. A great process to do this through is Opportunity ...
Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Concept Development isn't just about crafting an initial round of concepts from the best ideas. It's also about refining those concepts to optimize their messaging and impact—best done when utilizing ...
How To Increase Creativity: Recommendations From Creative Consumers® Associates
How To Increase Creativity: Recommendations From Creative Consumers® Associates
Our Creative Consumers® associates are some of the best in the business at coming up with new ways to see things. During a recent (internal) project, we asked them, "What are some ways you could ...
What Matters To Millennials - 6 Insights You Can't Ignore
What Matters To Millennials - 6 Insights You Can't Ignore
Understanding Millennial Insights Chances are if you’re reading this, you are not a Millennial. But truly understanding this up-and-coming generation (born from the early 1980s to the early 2000s) is ...
Creative Consumers® Kids
Creative Consumers® Kids
Before joining Ideas To Go as a full-time facilitator, Susan Wandell helped identify, recruit and train Creative Consumers® kids (CC kids). We recently sat down with her to talk about the benefits of ...