Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Concept Development isn't just about crafting an initial round of concepts from the best ideas. It's also about refining those concepts to optimize their messaging and impact—best done when utilizing ...
How To Increase Creativity in 2018: Recommendations From Creative Consumers® Associates
How To Increase Creativity in 2018: Recommendations From Creative Consumers® Associates
Our Creative Consumers® associates are some of the best in the business at coming up with new ways to see things. During a recent (internal) project, we asked them, "What are some ways you could ...
What Matters To Millennials - 6 Insights You Can't Ignore
What Matters To Millennials - 6 Insights You Can't Ignore
Understanding Millennial Insights Chances are if you’re reading this, you are not a Millennial. But truly understanding this up-and-coming generation (born from the early 1980s to the early 2000s) is ...
Creative Consumers® Kids
Creative Consumers® Kids
Before joining Ideas To Go as a full-time facilitator, Susan Wandell helped identify, recruit and train Creative Consumers® kids (CC kids). We recently sat down with her to talk about the benefits of ...
Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
I recently came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient times and the worship of goddesses in Rome—and ...
Don't Mind the Devil: Ignoring the Details to Focus Your Vision
Don't Mind the Devil: Ignoring the Details to Focus Your Vision
As a follow-up to our November newsletter on creativity training for your career, Creative Consumers® associate Jeremy Wang shares his perspective on the benefits of creativity training, and how he ...