Articles on Innovation

Ideas To Unlock Your Creative Potential

Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
I recently came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient times and the worship of goddesses in Rome—and ...
Don't Mind the Devil: Ignoring the Details to Focus Your Vision
Don't Mind the Devil: Ignoring the Details to Focus Your Vision
As a follow-up to our November newsletter on creativity training for your career, Creative Consumers® associate Jeremy Wang shares his perspective on the benefits of creativity training, and how he ...
Creative Training For Your Career: An Interview with a Creative Consumers® associate
Creative Training For Your Career: An Interview with a Creative Consumers® associate
How Has Creative Training Affected Your Life? For more than 30 years, Creative Consumers® associates (CCs) have been one of the leading factors in Ideas To Go's success. While they bring great ...
How To Generate Ideas With and For Kids
How To Generate Ideas With and For Kids
Working with kids can be fun and very rewarding. Kids’ interests and involvement with technology is changing so fast, it is critical that we involve their voices when coming up with products for ...
An Excursion with Millennials: A Brief Video
An Excursion with Millennials: A Brief Video
Part of the innovation process is thinking big—not just about incremental change, but about transformative change. The challenge, of course, is how to accomplish this. One method we use to encourage ...
6 Insights on Consumer Insights
6 Insights on Consumer Insights
Common Questions About Consumer Insights, Answered When it comes to the innovation scene, "insights" are everywhere. But despite their ubiquity, many still find it a challenge to identify what good, ...