Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

How To Be More Creative: 6 Research-Backed Methods
How To Be More Creative: 6 Research-Backed Methods
Nowadays creativity is valued in the workplace, even though it is not often fostered in the workplace. In a survey among CEOs, participants reported that the skill they valued most in an employee is ...
5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...
10 Ways to Make Your Environment More Creative
10 Ways to Make Your Environment More Creative
Creative Environments For Everyone Whether you wish to design a creative office environment, school environment, or a creative environment in general, follow these 10 steps.  1. Dress comfortably.  ...
10 Brainstorming Rules For Success
10 Brainstorming Rules For Success
Brainstorming Rules A New York Times article suggested that group brainstorming isn’t an effective method for generating creative solutions. That assertion, however, is erroneous for a variety of ...
How Ideas To Go Does Design Thinking
How Ideas To Go Does Design Thinking
Often, when I am speaking with a new or prospective client, they will ask me, “What about Design Thinking? Does Ideas To Go use Design Thinking?” Our process and design thinking are sort of like ...
Remining Ideas: Don't Throw The Baby Out With The Bathwater
Remining Ideas: Don't Throw The Baby Out With The Bathwater
So many times when we are looking for new ideas, we figure we need to go through a whole new ideation process.  Stop.  You don’t need to.  If you do ideation sessions year after year, you probably ...