Articles on Innovation

Ideas To Unlock Your Creative Potential

Creative Process Design Ideas
Creative Process Design Ideas
Design Sprints have been around for years, and the ideas from those sprints can fill the pipeline for years to come. As Design Sprints become a familiar process in product development, so too do the ...
Theater in Quarantine on their Creative Process [Interview]
Theater in Quarantine on their Creative Process [Interview]
Behind the Creative Minds of the Theater in Quarantine YouTube Series In their Theater in Quarantine YouTube series, Josh and Katie Rose—two Creative Consumers® associates—live stream various plays, ...
How Ideas To Go Does Design Thinking
How Ideas To Go Does Design Thinking
Often, when I am speaking with a new or prospective client, they will ask me, “What about Design Thinking? Does Ideas To Go use Design Thinking?” Our process and design thinking are sort of like ...
Focus Groups & Consumer Insights: Why Working with Consumers is Worth It
Focus Groups & Consumer Insights: Why Working with Consumers is Worth It
Place Consumers at the Center of Product Development I came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient ...
How To Stamp Out Creativity in Business
How To Stamp Out Creativity in Business
How To Discourage Creativity Look around your office. Are people trying to solve problems that are outside their area of responsibility? Is there just too much laughing and teamwork going on? Do you ...
The Elements of Creativity in Idea Generation
The Elements of Creativity in Idea Generation
  What are the Creative Components of Idea Generation? We often hear people claim in our sessions that they aren't creative. The simple fact is, everyone can be creative. It’s an art and a skill that ...