Articles on Innovation

Ideas To Unlock Your Creative Potential

The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
Everyone has a hidden talent, right? Some can juggle, others can solve a Rubik’s Cube in seconds, while others can bend into pretzel-like shapes.   My talent? I can spot people with the Myers-Briggs ...
Our Top 5 Lists of Innovation Tips and Tricks
Our Top 5 Lists of Innovation Tips and Tricks
Take a look at some of our most popular articles, packed with great tips, tricks and innovation information. Now What Do You Want to Call That? 11 Tips for Naming Products How do you find a good name ...
Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
Focus Groups and Consumer Insights: Why Working with Consumers is Worth It
I recently came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient times and the worship of goddesses in Rome—and ...
Quaker Sweet & Salty Chewy Bars: A Success Story and Case Study
Quaker Sweet & Salty Chewy Bars: A Success Story and Case Study
After Innovation launches over previous years struggled in the marketplace, The Quaker Chewy granola bar team needed to get back on track. The problem was not lack of ideas or process, but lack of ...
A Fan Letter to Neil deGrasse Tyson
A Fan Letter to Neil deGrasse Tyson
I love continuous learning—especially when it results in either re-igniting my passion for what I do or making me question how I do it. I find that one person does both every time I listen to him ...
Isaac Asimov Asks, “How Do People Get New Ideas?”
Isaac Asimov Asks, “How Do People Get New Ideas?”
I recently came across an article on the MIT Technology Review titled "Isaac Asimov Asks, "How Do People Get New Ideas?" I was excited to read that in 1959, Asimov described to a T the process we use ...