Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...
Focus Groups: Creativity Killers
Focus Groups: Creativity Killers
Nine people sit around a table in a well-lit room. One, at the front, has a pile of papers and seems to be in control. In the back room, clients are expecting a lively conversation about their very ...
An Excursion with Millennials: A Brief Video
An Excursion with Millennials: A Brief Video
Part of the innovation process is thinking big—not just about incremental change, but about transformative change. The challenge, of course, is how to accomplish this. One method we use to encourage ...
How To Get the Most Out of Your Consumers
Once you have committed to working with consumers for opportunity discovery, idea co-creation, or concept development, or course you want to make sure it's time well spent.  So to make the most of ...
Consumer Insights: Boomer Edition
Consumer Insights: Boomer Edition
We always say our Creative Consumers® associates (CCs) are articulate, imaginative, well-trained, and sure to inspire. This time, we get to prove it. We captured a recent ideation with some of our ...
When Creativity Training Goes Wrong
There’s a lot of talk about Creativity Training and Innovation Training in business these days. Some are for it—some see it as a waste of time. But the reality is, when done correctly, Creativity ...