Articles on Innovation

Ideas To Unlock Your Creative Potential

Inviting the Voice of the Customer in a Complex World
Inviting the Voice of the Customer in a Complex World
August, 2013 Newsletter by Facilitators Shari Morwood and Greg Cobb After working across a wide range of businesses, we’ve certainly built some perspective on the different challenges that each face ...
Adventures in Consumer Feedback
Adventures in Consumer Feedback
Discover the Pros and Cons of Your Next Great Idea Back when I was a kid, I fancied myself a game programmer. I was particularly interested on writing up “adventure games”—a sort of ...
Consumer Panels: From Buzzword to Buzzworthy
Consumer Panels: From Buzzword to Buzzworthy
A Better Way To Work With Consumers One of my favorite new buzzwords is upcycling, the practice of converting old into new. I also love the concept; the idea of reinventing something that’s worn, ...
Concept Development: Don't Try This Alone!
Concept Development: Don't Try This Alone!
Many of us are familiar with this situation: we’re told that we need to quickly come up with concepts because of a sudden innovation push on our brand, or a sudden gap in the innovation pipeline, or ...
Why Co-Creation Matters
Why Co-Creation Matters
This post was originally written by Facilitator Emeritus John Pfeil.  The Importance of Creating Ideas With Consumers “It is kind of dumb for a group of 26 year old male MBAs to sit around trying to ...
YCCI Student Blog: A New Era of Marketing with People at the Core
YCCI Student Blog: A New Era of Marketing with People at the Core
Adapt Marketing To Be Successful After attending the Yale Center for Consumer Insights Conference, Ed Harrington shared his thoughts on the powerful Reason To Believe video produced by L'Oreal, and ...