Articles on Innovation

Ideas To Unlock Your Creative Potential

Vulnerability and the Guts of Great Consumer Insights
Vulnerability and the Guts of Great Consumer Insights
Vulnerability in Great Consumer Insights One of the most frustrating definitions of a good insight is “you know it when you see it.”  But I still remember the insight that took my breath away—about ...
To Get the Right Answer, You Need to be Willing to be Wrong First
To Get the Right Answer, You Need to be Willing to be Wrong First
Be Wrong to Get Right That’s one lesson that I’ve learned in various forms, and which I see in action in truly successful brainstorming sessions.  There’s something about human nature, and the need ...
What it's Like to Be a Creative Consumers® associate
What it's Like to Be a Creative Consumers® associate
We asked one of our long-time Creative Consumers® associates (CC), Frank Auer, to tell us what it’s like to be a CC. Here is his response:  Initially it may seem as if being a CC is just fun and ...
Innovation as a Camera, Part 3: Stimulus and Criteria
Innovation as a Camera, Part 3: Stimulus and Criteria
Exploring Ideas Through Stimulus Photography is the art of taking billions of scattered photons and creating an ordered image that tells a story, evokes emotion—or is just plain pleasing to the eye. ...
Know the People, Not Just the Numbers
Consumers are more than just numbers and demographics. Even when you slice and dice data, you never quite get down to the reasons and emotions behind behaviors. The best way to know your customers, ...
The Value of Innovation
Innovation is talked about so often, in so many different ways, that the word itself has become overused. But these days, innovation actually takes on even more meaning and significance, with ...